The day I realised my career was no longer important


In an instant—everything changed.




I had only been back to work full time for about a month when my daughter became sick. Nothing major- just the usual stuff that 4-year-olds get when starting school. I was talking to a member of the Senior Leadership team about a potential promotion when it dawned on me.


This wasn’t an option.


An unshakable feeling down to the very last cell in my body that the job I had wanted to do since I was 5 years old was not going to give me the life I wanted. I had no idea, at that moment, that my life would change forever. Or even more shockingly, just how much it would change…


I gave up work a few months later, with no idea what to do. All I knew was that I wanted balance and freedom. Freedom to be with my kids when they are poorly, to spend the holidays with them.


Starting a business should be straightforward. They say that anyone can do it in the 21st Century if they have a smartphone and an internet connection.


It's only once you get started that you realise there is so much more to it. The vision, the plan, the marketing strategy, the social media handles, the website.....the list continues.


Laptop and coffee mug on a table
How simple is it to set up a business?

So, then you buy a course, or a membership program, or both. Then you get a few clients. Then you find a coach. You get a few more clients and it all seems to be going well.


But the balance and the freedom can soon seem to put to the bottom of the list.

It seems a struggle to know what to work on and when and that you are doing enough of all the things.


On my journey and the businesses that I have worked with, I have seen the struggle continue unless the fundamentals have been put in place. The fundamentals of you within your business- in everything you do. The vision, the marketing, the social media and the systems- to get it all working on your terms.


3 years ago I took that leap. I left my career. Instead, I have built a business. On my terms. It was the best decision I ever made.


What is the best decision you ever made?





Rachel Aiken is an educator, former Certified Online Business Manager, turned Minimalist Business Strategist for ambitious women who are looking to simplify their online business.


She has worked with some of the most successful female coaches around the world shaping their business in alignment with their vision for success.


As a speaker, she has shared her story with small private audiences, to podcasts with audiences of hundreds.


Rachel is known for simplifying business. Because keeping it simple means more time, money and freedom to do the things you love.


As the Minimalist Business Strategist, she supports ambitious women to move from

1: many with her unique EASE system.


Get started on your Minimalist business journey by signing up for one of her amazing free resources here.