How to start simplifying your business (when you're not sure where to start)

How to start simplifying your business

I am an accidental minimalist. It all happened when I was 17 and I HAD to leave home. I packed my suitcase with the clothes I needed. Then, looking around my room for the last time, I had to decide ‘what is going to get me through this?’ I’d only had my own room for 18 months, it had mementoes from my childhood, precious books, my lovely old armchair in the corner. Instead, I took my CD player and 2 boxes of CDs. Because listening to music was my thing.

It led to the rest of my life being able to leave material things behind. Since the day that I was asked to leave, I have lived in so many places. Each time, deciding what I genuinely needed and getting rid of the rest. Even this week, we are re-decorating our current home and as we do so, we are purging the things that no longer are necessary to take up space. And it is so freeing.

Why am I telling you this? Because simplifying your business is a journey. It is not just something that can be done in a day. It needs to be given time and thought. Why? So that you only have to do it once, and then it’s simply a case of maintaining it.


So, if simplifying your business takes time, why would you bother? Maybe you’re not sure about where you and your business is headed? Maybe you’re not making the headway you were hoping? Maybe your business just doesn’t feel in line with who you really are? Or maybe there just seems to be too much to do.

Whatever the reason simplifying sounds appealing, if you want to know how then read on…..



This is THE place to start. You need to reflect on where your business currently is. It’s about taking stock of everything- your strategy, your operations and your programs. About what is working and what isn’t. Decide what you want your business to look like. Why? Because we want to create a baseline for your streamlined business.


Be selective. Decide what you really need to make your business simple. Only keep what you really need to make your business a success in the next year. Subscriptions can always be renewed, tech can always be replaced. Don’t keep things ‘just in case.’ Why? We want to make it easy to step in and out of your business every day- so you can work intentionally.


Now it’s time to evolve your business. Start with establishing your simple business vision. Then, in line with that new vision, formulate your purpose and your intentions (goals). Why? Because once we have purpose and clear intentions, we know what we are working towards and the reason why. It makes decision making and planning easier.


Yes, this is going to take some time. But once your business is simplified, imagine how much time you can get back? AND revisiting foundations- such as your vision and purpose reaffirms where you are going and can revitalise your marketing and selling efforts.

Rachel Aiken is an educator, former Certified Online Business Manager, turned Minimalist Business Strategist for ambitious women who are looking to simplify their online business.

She has worked with some of the most successful female coaches around the world shaping their business in alignment with their vision for success.

As a speaker, she has shared her story with small private audiences, to podcasts with audiences of hundreds.

Rachel is known for simplifying online business because keeping it simple means more time, money and freedom to do the things you love.

As the Minimalist Business Strategist, she supports ambitious women to move from 1: many with her unique EASE system.

Get started on your Minimalist business journey by signing up for one of her awesome free resources here.