How 90-day plans help your business grow

Because running your business without plan is like driving a car without wearing a seat belt.

Why? We have all been in the business game long enough to know that growing a business is not a linear route. We know it is a bumpy ride and that life has a funny way of creating pit stops along the way.

We also know that as the CEO of our business* we are human and get distracted. We respond to the here and now and without a clear plan we want the next quick fix to get us to [insert dream result here].

The beauty of 90-day plans is that they can get us closer to that dream result- because it can keep us focused and accountable. It breaks the year down into 4 parts so that it is easy to track and manage.

Let me show you how.

Planner open at goal setting
A business without a plan is like a car without a seatbelt

Step 1: Deciding the goal

If you have goals for the year, this should be fairly straightforward- you should be working on something that gets you closer to the goal. Eg, If you have a financial goal, you can break it down into 4 quarters so that you know what you need to achieve financially in each quarter.

Step 2: Breaking down the goal into tasks

A task is something you need to do to help you achieve the goal. So with your financial goal, you would have tasks that are sales related eg: sell 3 1:1 client packages.

Step 3: Grouping the tasks.

Group the tasks that you have into 4. They should be grouped into these need to be done first, then these, then these and then these. They are all reliant on the first to be completed.

Step 4: Add in any holidays

Woah- you weren't expecting that one were you!

Ideally, you want to be taking a week off in every 90-day plan. Why? Because that is 4 weeks holiday minimum that you are getting each year. Why is that a priority? You know longer work in Corporate! You wanted more freedom! GIVE yourself some time off! Also, self-care creates space. Time to recuperate. It will make you more productive when you return.

So, as I was saying, plan the time off- it will help with the next step.

Step 5: Planning it out

This where most people get it wrong when following 90-day plans. You are going to look at your calendar and add the tasks.

You should have 12 weeks (roughly) + your weeks holiday.

This is how you add it to your calendar:

Weeks 1-2: Group 1 of tasks

Week 3: No tasks scheduled

Week 4-5: Group 2 of tasks

Week 6: No tasks scheduled

Week 7-8: Group 3 of tasks

Week 9: No tasks scheduled Week 10-11: Group 4 of tasks Week 12: No tasks scheduled

+ add in your weeks holiday- so it may go in between week 6 and 7 for example. It is in addition to the 12 weeks.

Weeks 3, 6, 9 and 12 are vital. These weeks are where you can catch up on any tasks that haven't been completed (because life happens) OR you celebrate that you got those tasks done- and do something for you: go for a walk, read a book, take an afternoon off- it is a reward for completing the tasks. Don't start the next weeks' tasks sooner- it will mess with your head.


You now have achieved a goal AND more time off! Woohoo! Celebration time!

So now you can see- a seatbelt keeps you safe when driving a car. A plan keeps your business on track to get to that dream destination.

Oh- and a little last thing to keep you wondering: You can have minimum 4 weeks holiday in a year AND get your work done because 12 cycles x4 = 48. Add in your 4 weeks holiday= 52 weeks. Imagine getting so productive you accomplish those tasks and you get to take week 12 off too? That's 8 weeks holiday.

It's about being purposeful. It's about being intentional with your time. It's about designing a minimalist business.

*(because that is what we are- we make the decisions, decide the strategy, set the vision etc)

Rachel Aiken is an educator, former Certified Online Business Manager, turned Minimalist Business Strategist for ambitious women who are looking to simplify their online business.

She has worked with some of the most successful female coaches around the world shaping their business in alignment with their vision for success.

As a speaker, she has shared her story with small private audiences, to podcasts with audiences of hundreds.

Rachel is known for simplifying business. Because keeping it simple means more time, money and freedom to do the things you love.

As the Minimalist Business Strategist, she supports ambitious women to move from

1: many with her unique EASE system.

Get started on your Minimalist business journey by signing up for one of her amazing free resources here.